5 Epic Brand Exhibitions at Music Fests.
Music festivals are a great way to unwind and be in good spirits. The communal feeling and the liveliness it brings make it an attractive holiday option.
It's no surprise, then, that visitors from all over the world flock to various festivals held in different countries. It is estimated that over 32 million people attend music festivals each year in the US alone.
This means that music fests are a perfect place to not only meet new people but also introduce what you sell to a vast number of new people.
Businesses know this and so make appearances at these festivals.
Brands like Red Bull, Coca-Cola, and many more are known to attend a variety of music fests. They go all out with their exhibitions just so they can attract attendees to their unique stands.
These exhibitions are not only eye-catching; they're also engaging and fun. Here are five that stood out at music festivals around the world:
Red Bull's "Dance Your Energy" Lounge:
Red Bull's presence at this year's Lollapalooza Music Fest, Brazil was a hard one to miss. Their neon blue duplex display consisted of a base area made using shipping containers. The structure housed a mini-lounge and a dance area for attendees to chill and let loose.
Tanqueray's Green Bar:
Tanqueray, a gin brand from the UK, attended Lollapalooza, Brazil, looking bright and green. Visitors were welcomed with a classy bar display where they could try a variety of Tanqueray's flavours.
Sprite's 2018 Water Gun Activation:
As the official sponsors of 2018's Waterbomb Festival in South Korea, Sprite didn't hesitate to bring the drip with their engaging water gun exhibition at that year's event. Black Pink, a popular South Korean girl band, was a notable presence at the exhibition.
Gillette's AR Game Display:
This popular razor brand took a simple approach with their engaging exhibition at the 2022 Rock in Rio, Brazil. Visitors got a chance to play a simple Augmented Reality (AR) game on their open box display.
Praça Tiktok:
Another well-known brand at Rock in Rio, Brazil, this video streaming platform was the official content sponsor for last year's event. It had five on-site activations, one of which was the 'Praça Tiktok' (tiktok square), a notable two-story structure where festival goers could meet their favourite tiktok influencers and use Rock-in-Rio-inspired effects on the platform.
It's safe to say that all these brands didn't disappoint in giving visitors a fun and exhilarating time. If this is something you're considering to also build customer engagement or awareness, click here to customise the perfect display for your brand.
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